Our Mission: to create products that give families the opportunity to prepare healthful, delicious foods at home easily and affordably. 

About us: 

As a family, we’ve always been passionate about good food — real food. That’s why we grow all the organic fruits and vegetables we can fit on our little farm.

Our “Everything But The...” baking mixes are our way of sharing both our passion for food, and our commitment to healthy living.

We hatched the idea for Cherryvale Farms’ “Everything But The...” brand of easy-to-prepare baking mixes in our home kitchen — the Cherryvale Farms kitchen — in Santa Cruz, California, because we love how baked goods taste when they're made with real fruits and vegetables.

While we love being in the kitchen, we realize not everyone shares that devotion. And even if you do, today’s busy lives can make it difficult to find time to bake from scratch.

That’s why we created our “Everything But The” recipes — so home cooks can whip up delicious baked goods in minutes, with a focus on fresh ingredients. We encourage you to use the best quality fruits, vegetables and nuts you can find when preparing our mixes, for results that taste as good as homemade. 

There's limitless ways to make your Cherryvale Farms baking mix your own, so have fun adding things like nuts and dried fruit and share your ideas with us. Tag a photo of your creation with #MakeItBakeItLoveIt, or send your recipe to info@cherryvalefarms.com or Contact Us.

Happy Baking!



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Lindsey Rosenberg, CEO

My childhood growing up at Cherryvale Farms in Santa Cruz, CA was the inspiration for starting our company. We grew lots of wonderful fruits and vegetables and always baked and cooked with the fruits of our labor, literally. I saw there were no baking products on the market that encouraged using fresh ingredients, so I set out to create our "Everything But The..." baking mixes in 2011. Since then my father, Michael, and I have grown the company into a national brand available at thousands of retailers nationwide. And we're excited for what's ahead!

Favorite mix: Oatmeal Cookies!



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Michael Rosenberg, CMO

As a parent, it is so important to me that my children have a connection to their food and the farmers that grew it. When Lindsey was a child she was fascinated with growing things on our small farm and her passion for healthier eating was a big factor in our decision to become business partners in Cherryvale Farms. As CMO, I bring my three decades of food and tech marketing experience to our brand and support all of our consumer and retail marketing initiatives. 


Favorite mix: Banana Bread